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The purpose of this site is to share and preserve knowledge regarding the rich history of Wisconsin's brewing legacy.

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Featured Brewery: Falk (1856 - 1892)
WANTED:
Pre 1960's Brewery Items
Cans, Glasses, Signs Trays, Related Artifacts

Buying : Single Items-Collections

 

Please contribute your input:

If you have photo's of old Wisconsin breweries, or your own breweriana that you'd like to share (anonymously) please e-mail a copy to:

 dave@wisconsinbreweriana.com

We're also interested in the content of any old brewery history brochures that you may have to fill in the gaps of our brewery database.

Thanks and enjoy your collecting,

 --Dave

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A Great Name in Wisconsin Brewing History

 Today's Falk corporation claims as their motto "A Good Name in Industry". After researching this brewery for years I can't help but conclude that the early brewing industry held the Falk name with similar regard. The Falk family's entrepreneurial, successful beginnings in early Milwaukee brewing history laid the foundation for a repeat success in the creation one of the Nation's top gear manufacturers. Falk maintains small a display of breweriana in it's lobby these days, in remembrance to its brewing heritage. Today not much remains of the brewery, two fires and over 149 years have left little evidence.

Breweriana from this brewery is indeed rare, few examples are known. One of the evaluations of Falk's assets prior to its merger with Pabst indicates about $7000.00 worth of signs, I'm not alone when I wonder what happened to those assets. However on the south fringe of the Menomonee valley, and the Falk Corporation's current site,  stands the remains of the old Falk, Jung and Borchert site. The storage building and a modified portion of the original stables remain. Both continue to support salvage and recyling businesses. One of the last lithographs of the brewery depicts the current building, labeled Storage Vaults. Upon examination you notice an ornate brick frieze and cornice at the top, as well as window placements, the stone foundation and other visual clues match today's remaining structure. It is no coincidence that this structure has stood the test of time. Rebuilt after an 1889 fire, Falk employed H. C. Koch & Company, the architects of Milwaukee's current city hall. The 117 year old building was designed to be fireproof, and the walls and foundation are enormous, at least three or more feet thick. Inside the structure one finds a great room (approximately 100ft X 50ft X 70ft), and storage rooms with curved, 20ft high ceilings. A year 2000 aerial photograph also shows the eight round cupolas on top the nearby stables, also depicted in the lithograph. The older pre-1888 design exists in the early lithograph pictured above, but one can also see the same stables that exist today and in last lithograph. This site's age is further confirmed by the 1870 cornerstone in the base of the existing structure. In both lithographs one can clearly see the northward expansion of the operation into the valley, over the Menomonee river towards the current Falk grounds. >>>read the history here>>>

     

Early trade cards document Falk's bottling exports in Denver, Mexico,  New Orleans, San Francisco, St. Louis, and no doubt more locations remain undiscovered.